Diffusion of
innovation by Rogers
(1962-1995), A diffusion process in which innovation is communicated within a
certain time, the members of a particular social system of a spatial
relationship between inividu with another individual. Depth
of adoption are described in more detail by Rogers is as follows:
Innovator, someone who likes new things Glad to experiment, usually innovators have important positions in society or usually a leader who has influence on society. Approximately 2.5% of individuals who first adopt the innovation. Characteristics: adventurous, daring to take risks, mobile, intelligent, high economic capability.
Early adopters, Someone who is quick to accept an innovation, Smart. He is someone who always considered a critical thinking decision after he had decided a decision then that decision is completely and firmly believed to be applied. Early adopter is a leader someone who has full responsibility for all decisions as this can influential on his followers. 13.5% who became the pioneers in the acceptance of innovation. Characteristics: the paragon (opinion leaders), people who are respected, in the high access.
Early Majority, Someone who is intelligent, open to new things but not too critical thinking and consideration. Everything else he just thought the plus side only / can be said to always follow the latest trends. He was not a leader but followers who are happy with new things. 34% of the early followers of inflammation. Characteristics: full consideration, high internal interactions.
Late Majority, Someone who is always followed with suspicion / skeptics, serlalu thinking about the difficulties of something innovative, they belong to people who are late to the emergence of an innovation, if it is a lot of people uses these innovations and proven to be good and safe to use then finally he participate using these new innovations. 34% who became followers of the end of the acceptance of innovation. Characteristics: skeptical, receive due consideration of economic or social pressure, too careful.
Innovator, someone who likes new things Glad to experiment, usually innovators have important positions in society or usually a leader who has influence on society. Approximately 2.5% of individuals who first adopt the innovation. Characteristics: adventurous, daring to take risks, mobile, intelligent, high economic capability.
Early adopters, Someone who is quick to accept an innovation, Smart. He is someone who always considered a critical thinking decision after he had decided a decision then that decision is completely and firmly believed to be applied. Early adopter is a leader someone who has full responsibility for all decisions as this can influential on his followers. 13.5% who became the pioneers in the acceptance of innovation. Characteristics: the paragon (opinion leaders), people who are respected, in the high access.
Early Majority, Someone who is intelligent, open to new things but not too critical thinking and consideration. Everything else he just thought the plus side only / can be said to always follow the latest trends. He was not a leader but followers who are happy with new things. 34% of the early followers of inflammation. Characteristics: full consideration, high internal interactions.
Late Majority, Someone who is always followed with suspicion / skeptics, serlalu thinking about the difficulties of something innovative, they belong to people who are late to the emergence of an innovation, if it is a lot of people uses these innovations and proven to be good and safe to use then finally he participate using these new innovations. 34% who became followers of the end of the acceptance of innovation. Characteristics: skeptical, receive due consideration of economic or social pressure, too careful.
